Communicating your vision and your goals, by design.
Creative designs, friendly service.
I'm Jim Herrmann, a freelance art director. Working with an international client base, I design a wide range of promotional materials, including magazines, catalogs, logos, ads, sales kits and point-of-purchase displays, for web and print.
I am based in Rochester, NY, and previously worked as an art director in New York City and Boston.
Logo & Identity Design
I will design a logo for you that will stand out from the crowd. The design will strike a balance between form and function, creating a unique visual identity.
I design websites that are engaging, responsive and mobile-first. Together we will create a website that communicates your visual voice to the world.
I have extensive print design experience and will work in partnership with you to create an end product that promotes your product or service successfully.
Building on a wide range of experience, I work in collaborative, friendly manner. I look forward to the opportunity to work with you to create something that communicates your message and achieves your goals.
“Technology is anything that wasn’t around when you were born.”
— Alan Kay
Eventually all new technology will be considered old, so embrace change, don't fear it. Below is a video showing the letterpress printing process. Though the process has seen a resurgence in popularity recently, demonstrating that old technology can be put to great use. All that is needed is creativity!
I am a freelance art director based in Rochester, NY. Previously I worked as an art director in New York City and Boston. I will provide you with professional, friendly service and no "prima donna" designer attitude.