Communicating your vision and your goals, by design.

Creative designs, friendly service.

I'm Jim Herrmann, a freelance art director. Working with an international client base, I design a wide range of promotional materials, for web and print, including emails, websites, magazines, catalogs, logos, sales kits and point-of-purchase displays.
I am based in Rochester, NY, and previously worked as an art director in New York City and Boston.

Designs for print
Print Design

I have extensive print design experience and will work in partnership with you to create an end product that promotes your product or service successfully.

Designs for web
Digital Design

I design marketing emails and websites that are engaging, responsive and mobile-first. Together we will create designs that communicates your visual voice to the world.

Logo & Identity Design

I will design a logo for you that will stand out from the crowd. The design will strike a balance between form and function, creating a unique visual identity.

Building on a wide range of experience, I work in collaborative, friendly manner. I look forward to the opportunity to work with you to create something that communicates your message and achieves your goals.


graphicLanguage logo

I am a freelance art director based in Rochester, NY. Previously I worked as an art director in New York City and Boston. I will provide you with professional, friendly service and no "prima donna" designer attitude.